Laneway Festival - previous years
Featuring: Interface Design, Content Management System, Social Media Integration, Artist Management Application, Blog Platform
It was essential for the new St Jerome's Laneway Festival site to be developed with a clean and easy-to-use content management system, with an artist management area to help keep track of the myriad artists performing at each of the six cities hosting the festival. Design-wise, the new site was a change in direction—cleaner & more minimal, and incorporating new art from webuyyourkids.
Design
With loads of new functionality required, we built full wireframes and a prototype of the new site. Laneway were keen to clean up the look and feel of their site, and to go with something more minimal—moving away from the heavily-illustrated look other festivals have adopted. We went with heavy black keylines to frame the page, angular buttons and navigation elements and a water colour/pastel pallete drawn from the print art; we also featured the new characters developed for the festival art. You'll notice a heavy leaning towards social media in the design, aimed at getting Laneway-goers to interact with the site.
Functionality
The site is built on top of the SilverStripe framework, with purpose-built customisations including management of six subsites (for the Laneway city locations). There's heavy integration of social media—flickr, twitter, Faster Louder forums, music players, etc—and, on top of this, a custom-built artist management application to handle artist "riders", merchandise, laminates (passes), details and more. We also included artists profiles with tracks & video; FAQs; e-marketing integration; a slew of different types of informational pages and more.
2011
In 2010/2011 we worked with Laneway to re-skin the existing site and make improvements to certain features, after some constructive user feedback. As in 2010 the site for 2011 incorporates the amazing art of webuyyourkids.